It's 9AM
Santa learned how to make his lists by watching me
What does your list look like?
I was building a new project book, IT’S 9AM TODAY, which is a collection of posts from It’s 9AM.
You might have figured that by the name
And I found a list of big – to -do’s
of which there were quite a few
But there was these 10 things
Some which I’ve done, or started
Some which I’ve put on a back burner to get done later
But it made me wonder about your list
What’s on your to do?
Is it written down?
Does it have a timeline?
If you write something down, it’s a goal.
If you give it a deadline, it’s a plan.
And if you do it over and over again, it’s a habit.
Goals...plans...habits..
That’s the basis of discipline
Learn the banjo: Buy a banjo, learn to play 70s and 80s rock and roll songs, document the learning process on YouTube, and monetize it through ads and swag.
Launch a figurine social media presence: Create Instagram and TikTok pages for a figurine, post hundreds of pictures and videos of it out and about (including with books), run giveaways, and create monetized swag based on audience interaction and comments.
Start a real estate project: Build and sell ten multi-unit modern row homes in distressed neighborhoods to invigorate the community, document the process via long-form and short-form content for social media, monetize through advertising, and create buzz by giving a house away.
Build a van life camper: Buy a van, convert it into a camper, and document a cross-country road trip across YouTube, TikTok, Instagram, and Facebook.
Expand the figurine channel: Create new content specifically for the figurine’s channel.
Produce audiobooks: Create audio formats for all published titles.
Produce hardcovers: Create hardcover formats for all published titles across multiple platforms.
Leverage giveaways for cross-platform growth: Use giveaways to build an audience and cross-seed traffic between channels, such as converting 10,000 YouTube viewers via a link to an Amazon book.
Transcribe old stories via YouTube: Take two file cabinets full of older handwritten stories and obsolete media (like floppy discs), read them aloud into YouTube as long-form content to extract the transcriptions, and then shift to an editor to clean up the copy.
Repurpose long-form content: Cut the long-form video content into short-form pieces to disperse to other platforms, monetize via YouTube ads, and publish the recovered written stories via Amazon to create new product lines.
Mine is evolving still
But looking at my old to do’s
Gives me insight into the new
All that remains is putting my butt in the seat and getting it done
Right now, AUDIBLE is hosting a FREE TRIAL, so you can try it out: I started adding motivation books and podcasts to my long runs, so it really helps. (I still read in my chair by the window to recover though!)
AUDIBLE TRIAL
The internet is full of noise.
Algorithms yelling for attention.
People pretending to have life figured out.
Fake gurus standing beside rented Lamborghinis telling you to “10X your mindset.”
That’s never what this place was.
This little corner of the internet became something else.
A morning cup of coffee.
A conversation before the world gets loud.
A place for people trying to build a better life without pretending they already mastered it.
Some of you have been reading these posts for years now.
You’ve watched me rebuild.
Question things.
Chase ideas.
Run toward freedom.
Write books.
Fail publicly.
Get back up anyway.
And maybe that’s why you keep showing up at 9AM.
Not because everything is polished.
But because it’s real.
The paid side isn’t about locking posts behind a wall.
It’s about building a deeper version of this community.
A place for the people who don’t just want motivation…
They want momentum.
The builders.
The writers.
The runners.
The people trying to reinvent themselves at 40, 50, 60.
The people who still believe there’s another chapter left.
If these daily letters have helped you think differently, laugh a little, question the world, or keep going when things got hard…
Come join us.
Not as a customer.
As part of the tribe.
We’re all just trying to build a better life before the clock runs out.
And I’d be glad to have you at the table.
It's always nice to hear people are doing well with there to do lists of life in general