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Tell Me What Do You Do

Chris Lowry

Aug 16, 2024

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What do you do?

It’s easy to say one thing, boiled down to a simple elevator pitch.

I like to joke and say I tell lies for a living, or I make stuff up.

But then most people think I’m a lawyer.

I have been many things in life.

I’ve followed and led, I’ve crossed borders and continents, I’ve put more miles on a body than most, and I’ve been at the top of a couple of games.

I’ve also been at the bottom of a couple of games, I’ve been knocked down, dragged out and left for rubbish more than once.

I’ve bet big and lost.

Which leads me to what I do for a living.

That seems to be a concern of most and I know why.

Knowing what someone does for work defines them.

My grandfather was a carpenter, even though he was also a developer, a landlord, a deacon, a farmer and drag car racer.

To be fair, he was a pretty damn good papaw too.

It’s just easier to sum it up in one word, because that’s what we’ve been taught in America.

Work makes the man, and so we need to know what that work is, and it is easy to go with the lowest common denominator that people understand.

So I write books.

I make up stories about zombies and aliens and wizards and spies.

But like a duck swimming ninety to nothing under the surface of a still pond, there is a lot of movement behind the scenes to say one simple three word sentence.

I project manage books.

I produce audiobooks

I am an International publisher.

I am an SEO expert so that those books can be found.

I develop keyword tests for marketing.

I A/B test image, title, headline, copy.

I am an expert copywriter.

I know Google Adwords, Facebook Marketing, Amazon Ads, and have dabbled on all social media platforms.

I have written, produced and directed multiple programs and shows that have won awards, including best comedy short.

Which makes my Media Company also a production company, with expertise in Youtube and Tik Tok and more, with plans for expansion into Hulu, Roku and Amazon Prime.

On any given day, I am creating a new marketing plan, checking the status of projects in production and working to reach new readers, watchers and of course, always on the hunt for OPM. (Other People’s Money to produce shows, expand titles and increase marketing reach through licensing deals.)

How would you sum all of that up in three words or less?

And because I like people, when they tell me what they do, I ask questions or pay attention to the stories they tell.

Because I don’t define people by their J.O.B.

I try to figure out the thing that makes them tick, what puts that spark in their eye and makes them talk for hours.

Once, I met an Elvis impersonator who also was a salesman.

He was a top ten percenter with his company, a six figure earner two times over, who was good at his job.

But he didn’t want to move up with the company, and he didn’t want to train other salespeople.

Because he had a routine and in his off time, he wanted to be “The King of Rock and Roll.”

When he talked about it, he wouldn’t stop. It was his passion, and he did it for senior homes and cruise ships and gigs on the Florida Atlantic coast.

You may have met his ghost in The Marshal of Magic!

If I introduced him to you though, and you asked what he did, how would you react if I said:

He impersonates Elvis.

It puts you in a frame of mind that’s very different from:

He’s a six figure salesman. Or He sells software.

This can be done for almost any vocation, because we all know people who do the Job, so they can live the dream.

It just so happens, most of my job right now is living my dream.

Not to say I wouldn’t go back into the work force for the right opportunity. I’ve got my eye on a 9-5 right now for the simple fact that it seems like it would be fun!

But, if six months from now, you asked me; What do you do?

I’d still have a simple answer for you.

Not I write books.

Not I own a Media Company.

Nope, I’d tell you with a straight face and mean it.

I make magic.

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