It's 9AM

What Have You Got to Trade?

I’m going to trade this paperclip for a house.

I didn’t think he could do it.

Just some wild eyed kid who looked like he was from Utah.

I came across a video on Youtube, and watched.

I’m not going to say “mesmerized” but I was intrigued.

Because of the question.

Could he do it?

And if so, the more important question.

How?

Turns out, it’s just asking.

He walked the street with his phone up in selfie mode and asked people if they would trade something for the paperclip.

His end game was to double the value each time.

So a five cent paperclip became a ten cent something, which he asked for more the next go round.

It was really interesting, in that he traded very early for a figurine of some sort, like a turtle.

Then he went to a yard sale where the lady just so happened to be starting a turtle collection, and his fifty cent or dollar trade jumped up to a twenty dollar valued painting.

Then it happened again later, moving him from 100 to 500 or something like that.

He asked thousands of people on very busy streets, and he posted about it on all the socials.

Every video he took went up, which built buzz around it.

The buzz made him a minor celebrity, which made him newsworthy, which got him publicity.

A news crew tracked him down to follow the story.

A radio van found him for another.

Which broadened his exposure, and opened up his opportunity for more trades.

Plus, people who say him on the street and recognized him for what he was doing did socials of their own, spreading his message even further.

The results were outstanding.

And before his self imposed deadline, he got a house.

Part of his story was he was giving away the house.

A needy young mother was going to get it.

Which gave the news story an angle for a follow up when she moved in and got him even more exposure.

The name of the game he was playing was “attention” and it is the new arbitrage.

I face it a lot.

How do I get my books into the hands of more readers?

Part of it is free promos.

Part of it is getting new books to you.

And part of it is learning.

But all of it is packed with gratitude and appreciation.

For what I’m learning, for what I’m able to give and for how much more I want to give.

So as you go about your day pay attention to what people are asking of you.

It just might make you a big part of a bigger story.

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Check out how they ended up looking.

What on Earth is he saying?

WTF happened to the Dog?

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