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How Do You Define Win, Lose or Draw?

Chris Lowry

Oct 14, 2024

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At one point in my life, I made movies.

I even won an award for one.

A short comedy called BAGS.

It’s on VHS in a storage bin, and when I find it, I’ll upload it to Youtube and share the link with you.

I made it when I lived in Los Angeles, entered it into an American Film Institute competition and won.

It got me a meeting to pitch to producers, something I was already doing, but generated…

Nothing.

How do you define that?

A win? Loss? Draw?

Two decades later, I can brag that I won something for an idea I made.

I can show people, but it feels like pulling out a high school trophy and talking about the “good old days.”

Now, I hit the #1 spot on Amazon in a sub-niche and celebrate it.

But while it makes me a best selling author, it doesn’t always make me the highest earning author.

So is it a W?

We’ve talked before about how to define the wins.

At some point, waking up and getting out of bed is a big Win.

A lot of people don’t do it.

Getting in that exercise, checking off the tasks on the to do lists, those are big wins too.

Cause the To Do list never stops.

I just finished the big picture planning for Q4 and Q1 for the publishing arm of the company.

The other arms await. Audio. Video. Merchandise.

I do big picture planning, then tactics for marketing and tasks to get them all done.

All of it requires experimentation.

It’s not only what you like, or I like, but what the algorithm likes to show it to more people.

This works across all platforms, at least the way we communicate today.

And it’s not easy.

Easy would be writing a book and the day I include a link, 1000 people go buy it.

That’s the real goal.

The reality isn’t always that simple.

Or I post a free audio story, something light hearted and fun, and no one wants to watch it or listen or hear it.

I choose to try different things, like genre, story style, and ways to get them to readers to find a mix that works.

And is sustainable.

Because there are no rewards for doing the grind, just an outcome we’re hopeful for and working toward.

A quote I like is about how many people get jealous of what you have, but they are not jealous of the work you have to do to get it.

I have a friend who sells cars, both wholesale and retail.

He gets to keep about $250,000 a year.

Now.

But he had to be in the car selling business for over a decade, learning first how to sell cars for someone else, how to structure deals, how the business is run.

He had to learn how to work auctions and when he went out on his own, how to wholesale to other dealers, how to run numbers in his head fast to see how much he would bid, and the cash flow financing side of the business.

He had late nights, and lots of questions, and lots of duds to find out what works best for him and will help him reach his goals.

A million dollars cleared in one year.

I think he’ll get it sooner than he things.

Because it boils down to putting in the work behind the scenes, when no one is looking.

He does.

It boils down to a simple 3 STEP formula.

Set a specific goal.

Set a deadline.

Then do the things that will help you reach that goal.

And don’t worry about winning awards.

Even if they let the world know you’ve got an awesome sense of humor.