It's 9AM

I read a book called The 4 Hour WorkWeek.

Over a decade ago.

It talked about building systems, finding the Parato Principle customers and how to get really good at something really fast.

Which led me to the author’s blog.

He didn’t write many posts, but when he did, they were long and packed with actionable tips.

He often had guest posters, because his audience from the book was so large, and it allowed him to publish on a regular basis.

The title came from an ad test.

He tried 4 different titles using Goggle Ad Words and the one that got the most clicks become the title of the book.

His original idea?

How to deal drugs for fun and profit.

Because his book documented his fitness supplement business.

I stayed with the author for a long time, and a few years ago, after four more books, he moved to making a podcast.

When I drove a lot, I would put one on and listen, but it was tough.

People said so many good things I wanted to take notes, and I wasn’t keen on doing that while driving.

He hit the hundred mark on episodes in the last year or so, and has moved from posting on the blog to audio posts.

He has even taken the tip she learned from his blog and turned them into a book. (I have it too)

I read several blogs a week and my interests vary. I get a newsletter letting me know when a new one is published by the author or person I’m listening to.

James Altucher emails me once per day, sometimes twice.

I like his emails because our styles are similar, and he’s got a lot of good stuff in them.

Joanna Penn emails me once per week.

Her newsletter is like a round up of her blog post, her podcast and book in progress, plus other links.

Mark Dawson emails me every Friday with an update and I get three daily newsletters that are news round ups.

Just listing how much, it sounds crazy how much content I consume.

Noah Kagen has a Youtube Channel where he does a video newsletter I get daily, plus Gary Vaynerchek sends me something on every social media platform I follow him on.

He is a content machine!

But I love what he does. He just lets the cameras roll on everything he does, and has a team to cut it, edit it and keep posting it because he provides a lot of value to like minded individuals.

I like to provide value. I love to give.

I like to tell you things I’ve learned, thoughts I’ve got on the world, on traffic, on baseball and books and beer.

These are things I love and want to share with people who love them too.

I’m learning more about how things are evolving-

I’ve even shown you some of the AI video ideas I’m experimenting with-

Agentic AI will change everything

We’re about a year away from it going main mainstream and once it’s adopted, it will grow faster than Chatgpt

At first, it will be bad

And then it will be better

And it will change everything

Which is why we need some smart minds working on it

And smarter minds controlling it or at least guiding it

Except there will be bad actors

They are usually three letter agencies that are part of the entrenched power structure that no one complains about

My hope is they don’t screw it up for the rest of us (they might)

My plan is to make all the movies I’ve every wanted to make when I was knocking on doors in Hollywood and have a lot of FUN til we hit that day

And I’ll keep asking how

How can I use this new tool to make my small town better

How can I use these new tools to build back the Bluff, better, easier, smarter

And I’ll probably have to ask how to convince a bunch of people who “think they know better” that the world has changed and there are only two choices-

Embrace it or get left behind

The #50 state out of all the metrics is where I live and I’ll give you a guess as to what they will choose

But…

Let’s have a little fun til we get there

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In the humid, spanish-moss draped world of Ferraday, Louisiana, Joe Fontaine, the aging patriarch of a sprawling Dixie Mafia empire, is dying. For decades, he’s controlled everything that moves through his small-town kingdom – from the interstate truck stop to the shadowy dealings on Main Street. Now, with only months to live, he must choose an heir. But in the Fontaine family, loyalty is a currency as volatile as a hand grenade with a loose pin.

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HEIR APPARENT

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